THE PAWSOME PAWS
With nearly one million followers and over 18 million likes on TikTok, The Pawsome Paws has built a loyal community through creative storytelling told from a dog’s perspective. Their engaging, heartwarming content connects with audiences worldwide, making them one of the most beloved dog storytelling accounts on the platform.
The Paws Behind the Brand
The Pawsome Paws, created in 2016, began with Stacy the Chihuahua, originally known online as “Stacy the Chihuahua.” When her daughters Rosetta and Mia joined the adventures, the family grew into what became The Pawsome Paws. Together, this Chihuahua trio goes on fun adventures, shares funny stories, and teaches children meaningful life lessons. Beyond TikTok, The Pawsome Paws connected with fans through influencer collaborations, meet-and-greets, and community events—blending humor, creativity, and heart to inspire kids and families everywhere.
PAW-SOME
STRATEGY
For The Pawsome Paws brand, I developed a content and brand strategy tailored to a tween and younger audience. My role included following and adapting to trends, creating family-friendly storytelling, and ensuring consistent engagement. I also managed influencer collaborations, sponsorships, and community meet-and-greets—helping the Chihuahua brand grow its presence while connecting authentically with fans.
Sponsored Content & Partnerships
Partnered with verified influencers and created sponsorship campaigns to showcase Paw Some Paws on TikTok.
My Roles
Analytical Skills
Tracking campaign metrics, identifying trends, and making data-driven adjustments for better results.
Collaborations & Sponsorship Coordinator
Managed brand partnerships and influencer collaborations, ensuring alignment, clear communication, and measurable results.
Adaptability
Staying ahead of trends, pivoting strategies quickly, and tailoring messaging to different audiences.
Creativity
Designing engaging visuals, videos, and written content that capture attention and stand out across platforms.
Project Management
Organizing content calendars, coordinating campaigns, and ensuring timely execution.
Communication
Clear, persuasive, and empathetic messaging—whether for social media, email campaigns, or client materials.