SHUSTER LAW FIRM PLLC
Supported marketing efforts for bankruptcy and personal injury law services. Created social media content, assisted with email marketing, and helped implement digital outreach strategies.
As Social Media Manager, I developed and executed strategies across YouTube, TikTok, and Meta to build trust, grow brand awareness, and increase client engagement. I managed content calendars and ensured consistent messaging, creating both short- and long-form video content tailored to each platform’s audience.
On YouTube, I optimized videos with SEO-driven titles, descriptions, and thumbnails to improve visibility, while on TikTok I produced trend-driven content that simplified complex legal topics and reached wider audiences.
For Meta platforms, I designed impactful visuals and crafted clear, empathetic captions to encourage interaction. By analyzing performance metrics such as reach, engagement, and click-through rates, I identified opportunities for improvement and delivered actionable insights. I also strengthened client relationships by actively engaging with comments and messages, fostering a supportive and approachable online presence for individuals seeking guidance during challenging times.
Services
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Social Media Manager
Managed content strategy, creation, and scheduling across platforms. Produced engaging videos, optimized posts for reach and visibility, and analyzed performance metrics to grow audience engagement.
Brand Strategy
Developed and implemented strategies to strengthen brand identity, maintain consistent messaging, and align marketing efforts with target audience needs and industry trends.
Email Marketing
Developed and managed client-focused email campaigns that educated audiences on legal options, built trust through clear and empathetic messaging, and encouraged consultations through strong calls-to-action.
High-Performing TikTok Content
I optimized Shuster Law’s TikTok presence with strategic short-form videos. One video gained 32K views and brought in multiple conversions, contributing to overall growth on the platform.
Developed brand strategies that positioned the firm as a trusted and approachable resource. Focused on creating clear, educational, and empathetic messaging that informed clients about their legal options while reinforcing the firm’s credibility and commitment to guiding individuals through challenging times.
